Despite having no previous experience of updating websites, I somehow found myself volunteering to take on the Fusion website refresh. I then discovered a surprising number of other extremely urgent jobs whenever “review website” appeared in my calendar…
Eventually, I realised this was getting me nowhere, so I blocked out a chunk of time, opened the website and got stuck in. What began as a few straightforward updates soon became a much bigger review of how we present Fusion Pharma, what we offer and what it is like to work with us.
There were navigation menus to align, new service pages and FAQs to draft, and plenty of boxes and images to sort out. At times, it felt never-ending, with one small change often having a knock-on effect elsewhere. But after plenty of reviewing, reorganising and revising, I am really rather proud of how the updated website looks.
Why did the website need a refresh?
Our existing website had served us well, but Fusion Pharma has evolved. We have developed our services, strengthened our specialist UK regulatory offering and refreshed our vision, mission and values. The website needed to catch up.
We wanted it to reflect who we are today, rather than simply making it look newer. It also needed to help visitors quickly find the services, expertise and regulatory support most relevant to them.
That meant taking a step back and looking at the website through the eyes of someone arriving for the first time. We wanted visitors to get a genuine sense of the people, values and way of working behind Fusion.
A clearer picture of who we are
The refreshed website brings our vision, mission and values much more clearly into the story of Fusion.
Our values of Curiosity, Tenacity and Client Partnership describe how we approach our work: asking the right questions, keeping complex projects moving and working collaboratively as part of our clients’ teams.
The website now says not only what we do, but what working with us should actually feel like.
Making it easier to find the right support
One of the biggest changes is how our services are organised.
The previous website used broad categories such as Consulting and Outsourcing. The new structure is built much more closely around the support our clients may be looking for, including Regulatory Strategy, Regulatory Submissions, In-house Support and Training, UK Specialists and support if you are new to the UK.
We have also explained the different ways clients can work with us. That might be support for a defined project, a Fusion consultant acting as an extension of an internal team, or flexible ongoing support to help keep changing priorities covered.
Clearer, more useful regulatory content
The Insights area, previously News & Views, has also received some attention.
Our newsletters, articles, blogs, webinars, case studies and speaking and events content are now organised more clearly.
We wanted this part of the website to be genuinely useful, where visitors can explore a particular topic, find an answer or simply see what the Fusion team has been thinking and talking about recently.
We have also introduced a dedicated case studies section to show the types of regulatory challenges we help clients navigate and how we approach them in practice.
Our refreshed website also includes a first glimpse of the InFusion Forum – our forum for regulatory professionals to connect, share and learn. This is something the team have been working hard on behind the scenes, and we’re excited to share more about this new initiative in the coming months.
Still very much Fusion
Although a great deal has changed, the website should still feel recognisably Fusion. I hope it is enjoyable to use and easy to navigate. Please take a look around: explore the new service pages, meet the team, browse our regulatory insights and let us know what you think!